Bobos in Boulder

|March 25, 2006|Boulder|

by Osman Parvez



Here’s an interesting post from a condo buyer in the Holiday Neighborhood, a New Urbanist development in North Boulder that has been progressing along nicely.

He writes,

“What I find interesting about the project is how it depends on a market demand for socially responsible policies. This isn’t corporate social responsibility for its own sake. Nor is it top-down social engineering. The project is working because consumers want the product. (To be sure, some of the features may have been included to please local regulators. As you might imagine, it’s not easy to build in Boulder.)
Like the Prius, or Whole Foods, or Eco-Tourism, the new urbanism design creates a premium product. It’s the housing equivalent of Ben & Jerry’s ice cream. Conspicuous consumption you can feel good about. But I’m not kidding myself — notwithstanding the affordable housing set-asides, this project is more white-collar than blue. The project succeeds only to the extent it satisfies upper-middle-class preferences. (Not that there’s anything wrong with that.) The retail establishments include a coffee and dessert shop, a high-end pizza place, a health club, a bicycle shop, and, soon, a high-end restaurant and wine shop. It’s ground zero for Bobos in Paradise.”

Incidentally the buyer, law professor Victor Fleischer, wrote another piece pondering why his new condo seems underpriced.

Years ago the location featured a twin screen drive-in theater.

p.s. Vic, I think bobo branding of real estate is a very real phenomenon. Nearly every builder has attempted to brand their developments, some with substantial success. From my real estate experience on Nantucket, I saw clients pay a premium for Lyman Perry branded luxury homes. On a much larger scale, Pulte Homes’ Del Webb brand of “active senior” developments and McStain Neighborhoods also immediately pop to mind.

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Ready to buy or sell?  Schedule an appointment or call 303.746.6896. 
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As always, your referrals are deeply appreciated.  

The ideas and strategies described in this blog are the opinion of the writer and subject to business, economic, and competitive uncertainties.   We strongly recommend conducting rigorous due diligence and obtaining professional advice before buying or selling real estate. 

Bobos in Boulder

|March 25, 2006|Boulder|

by Osman Parvez



Here’s an interesting post from a condo buyer in the Holiday Neighborhood, a New Urbanist development in North Boulder that has been progressing along nicely.

He writes,

“What I find interesting about the project is how it depends on a market demand for socially responsible policies. This isn’t corporate social responsibility for its own sake. Nor is it top-down social engineering. The project is working because consumers want the product. (To be sure, some of the features may have been included to please local regulators. As you might imagine, it’s not easy to build in Boulder.)
Like the Prius, or Whole Foods, or Eco-Tourism, the new urbanism design creates a premium product. It’s the housing equivalent of Ben & Jerry’s ice cream. Conspicuous consumption you can feel good about. But I’m not kidding myself — notwithstanding the affordable housing set-asides, this project is more white-collar than blue. The project succeeds only to the extent it satisfies upper-middle-class preferences. (Not that there’s anything wrong with that.) The retail establishments include a coffee and dessert shop, a high-end pizza place, a health club, a bicycle shop, and, soon, a high-end restaurant and wine shop. It’s ground zero for Bobos in Paradise.”

Incidentally the buyer, law professor Victor Fleischer, wrote another piece pondering why his new condo seems underpriced.

Years ago the location featured a twin screen drive-in theater.

p.s. Vic, I think bobo branding of real estate is a very real phenomenon. Nearly every builder has attempted to brand their developments, some with substantial success. From my real estate experience on Nantucket, I saw clients pay a premium for Lyman Perry branded luxury homes. On a much larger scale, Pulte Homes’ Del Webb brand of “active senior” developments and McStain Neighborhoods also immediately pop to mind.

Like this analysis?    Subscribe to our client research report.     
Want to get blog updates via email?  Click HERE.       
Ready to buy or sell?  Schedule an appointment or call 303.746.6896. 
You can also like our Facebook page or follow us on Twitter.

As always, your referrals are deeply appreciated.  

The ideas and strategies described in this blog are the opinion of the writer and subject to business, economic, and competitive uncertainties.   We strongly recommend conducting rigorous due diligence and obtaining professional advice before buying or selling real estate. 

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More about the author

Osman Parvez

Owner & Broker at House Einstein as well as primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has appeared in the Wall Street Journal and Daily Camera.

Osman is the primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has also appeared in many other blogs about Boulder as well as mainstream newspapers, including the Wall Street Journal and Daily Camera. Learn more about Osman.

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