How Not to Sell It – Business Card Edition [Stage This]
by Osman Parvez
I love it when I take buyers to see a freshly listed house and we’re the very first ones in the door. The excited look on their faces. The possibility that this will be the one.
Oh, but how do you think buyers react when they see this?
Sellers and listing agents, unless you are trying to remind buyers that every Realtor in town has seen the place and it’s STILL on the market, I suggest putting away the business card displays. This is the last thing you want potential buyers to see when they walk into your listing.
And while we’re on this topic, the only reason to carry business cards is to leave them at showings. This is at the request of the listing agent, by the way. The result is often moldering piles of business cards left behind to signal to buyers that they’re looking at a stale listing.
These days, if you need to exchange contact info, it’s easy to do so – instantly. Pretty much everyone is carrying a mobile phone. The old fashioned business card? It’s a relic.
Ooh, but that font.
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We can highly recommend Sophie. Her attention to detail and communication skills are great. Our home was in area that most realtors are not familiar with, but Sophie took extra time to get to know the neighborhood in order to give us quality service. She also brought in a professional photographer to make our home look its best. Even though the listing was in winter, the house sold quickly. With Sophie’s business and people skills, we have no doubt she will be a top realtor in the area.
Osman was a refreshingly honest realtor. He stressed through the entire process that his goal was to make me happy with my home purchase. I greatly appreciated the fact that he never shied away from pointing out the negatives as well as the pluses of different places while leaving the final decision up to me.
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More about the author
Osman Parvez
Owner & Broker at House Einstein as well as primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has appeared in the Wall Street Journal and Daily Camera.
Osman is the primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has also appeared in many other blogs about Boulder as well as mainstream newspapers, including the Wall Street Journal and Daily Camera. Learn more about Osman.
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