That Warm and Fuzzy Feeling

|October 7, 2014|Uncategorized|

by Osman Parvez



Some listing agents leave cute notes around the house, highlighting features.   Some sellers bake cookies.


And then there’s this listing agent. 

   
I’m about as analytical as it gets.   In business lingo, it’s part of my “value-add” and given my background, a competitive advantage.  Yet despite my hard nosed perspective on valuation, I’m affected by the sweet, cozy smell of fresh baked cookies.   It’s warm and inviting.  It makes me think of grandmothers and childhood.  I want to linger.     


This sign isn’t warm and friendly.  It’s certainly not a “Special Feature.”   It makes potential buyers feel like they’re invading the seller’s privacy and that the seller doesn’t trust them.    Trust is critical for negotiation.    It’s not just about making people feel good.   


If you want people to not place things on the table, try a cute sign and maybe a little explanation.     

Like this analysis?    Subscribe to my research.          Ready to buy or sell?  Click HERE to schedule an appointment or call 303.746.6896.

As always, your referrals are deeply appreciated.  

That Warm and Fuzzy Feeling

|October 7, 2014|Uncategorized|

by Osman Parvez



Some listing agents leave cute notes around the house, highlighting features.   Some sellers bake cookies.


And then there’s this listing agent. 

   
I’m about as analytical as it gets.   In business lingo, it’s part of my “value-add” and given my background, a competitive advantage.  Yet despite my hard nosed perspective on valuation, I’m affected by the sweet, cozy smell of fresh baked cookies.   It’s warm and inviting.  It makes me think of grandmothers and childhood.  I want to linger.     


This sign isn’t warm and friendly.  It’s certainly not a “Special Feature.”   It makes potential buyers feel like they’re invading the seller’s privacy and that the seller doesn’t trust them.    Trust is critical for negotiation.    It’s not just about making people feel good.   


If you want people to not place things on the table, try a cute sign and maybe a little explanation.     

Like this analysis?    Subscribe to my research.          Ready to buy or sell?  Click HERE to schedule an appointment or call 303.746.6896.

As always, your referrals are deeply appreciated.  

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More about the author

Osman Parvez

Owner & Broker at House Einstein as well as primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has appeared in the Wall Street Journal and Daily Camera.

Osman is the primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has also appeared in many other blogs about Boulder as well as mainstream newspapers, including the Wall Street Journal and Daily Camera. Learn more about Osman.

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