According to the Colorado Realtor Commission approved definitions of working relationships, a buyer’s agent “works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity.” Yet, brokers are constantly bombarded with enticements that may create conflict with their responsibility as a Buyer’s Agent.

Here’s an example. Let’s say I take up the realtor who emailed me today with an offer for $2500, a chair massage, gift certificates, and a free breakfast (click on image below). Later, when I bring my client to look at the property, at what stage should I disclose the additional bonus and little freebies?

We did broker open houses almost exclusively while I worked in real estate on Nantucket and it was the standard office ritual for Tuesdays and Thursdays. The higher priced listings (generally above $5MM) might offer wine, cheese, and various catered snacks. But cash bonuses for closings plus free massages and shopping gift certificates were unheard of, and for a good reason. Not only are these enticements of dubious benefit to finding a buyer, they also pose a potential conflict if not properly disclosed. To us that means immediately disclosing to our clients any additional benefits or relationships that may exist with the seller before showing the property.

If you’d like a complimentary copy of our recent article on Buyer’s Agency, please contact us.

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