Understanding Buyer Archetypes and Story Marketing | Podcast #59
Understanding the story is a vital component of real estate marketing. A well developed marketing story is built on appealing to specific buyer archetypes while carefully avoiding running afoul of Fair Housing law. The House Einstein Podcast is Boulder’s trusted real estate Podcast. We discuss market conditions, local real estate news, notable sales, and so much more.
The House Einstein Podcast is available wherever you podcast. Hosted by Osman Parvez and Hamish Crabb
Recorded Date: 10/30/24
Published Date: 1/1/24
Topics:
- Intro:
The proposed development will include housing, retail, art studio space, light industrial use and community green spaces, and it will also provide a new, custom-designed home for the Boulder Museum of Contemporary Art.
During a presentation on the project, Boulder principal planner Chandler Van Schaack said the area is located within the North Boulder Art District, an “inclusive, grassroots community dedicated to promoting artists and creative businesses.” The site plan includes 17,500 square feet of museum space, 17,500 square feet of storefront commercial space, 67 residential units and 96 parking spaces.
However, Van Schaack noted, some changes to land use and zoning in the area would be necessary to allow for the museum to be built on the site and to allow for the proposed residential density. He said that if councilmembers supported making land use and zoning changes, they might need to look at creating a new “flex zone” district to accommodate the project, and the council would need to direct city staff to start work on that process. – Boulder Daily Camera Feb 8.
- Welcome
-
- Declare Mission: Entertain, Discuss Real Estate, Help You Better the Market
- Bios (who we are)
- Disclaimer
- Call to Action (Contact Us)
- Review Topics Du Jour
- Sponsor Spot
- TELL ME SOMETHING I DON’T KNOW: Topic Du Jour
- Buyer Archetypes for Your Listing
- Telling a better story
- Buyer Archetypes for Your Listing
- Market Conditions
-
- Table Mesa Ranch Analysis
- 18 sales during LTM
- 1.5% median DIscount
- Outliers
- Distinguishing Valuation Details
- Table Mesa Ranch Analysis
- Shameless Self Promotion (Buyer and Seller Hype)
-
- Charles
- Telluride/Shanahan Ridge Trio
- Sales of the Week
- In the News (Real Estate News)
-
- BMOCA Planned Development
-
- The BERT
-
- OPEN SECRET: The Pearl Street Mall Crawl Never Died
-
- Election: Just mention it’s happening, but we’re not talking about it.
- See you on the other side
- See you on the other side
- Election: Just mention it’s happening, but we’re not talking about it.
- Carveouts
-
- Action Cams and Creative Shot Angles
- Air 3S – Upping our game
- Wrap Up
-
- House Einstein Newsletter (call to action)
- Check out our YT
- Check out our other Socials
- Thank You for Joining Us
- Feedback
- Relevant Links
Understanding Buyer Archetypes and Story Marketing | Podcast #59
Understanding the story is a vital component of real estate marketing. A well developed marketing story is built on appealing to specific buyer archetypes while carefully avoiding running afoul of Fair Housing law. The House Einstein Podcast is Boulder’s trusted real estate Podcast. We discuss market conditions, local real estate news, notable sales, and so much more.
The House Einstein Podcast is available wherever you podcast. Hosted by Osman Parvez and Hamish Crabb
Recorded Date: 10/30/24
Published Date: 1/1/24
Topics:
- Intro:
The proposed development will include housing, retail, art studio space, light industrial use and community green spaces, and it will also provide a new, custom-designed home for the Boulder Museum of Contemporary Art.
During a presentation on the project, Boulder principal planner Chandler Van Schaack said the area is located within the North Boulder Art District, an “inclusive, grassroots community dedicated to promoting artists and creative businesses.” The site plan includes 17,500 square feet of museum space, 17,500 square feet of storefront commercial space, 67 residential units and 96 parking spaces.
However, Van Schaack noted, some changes to land use and zoning in the area would be necessary to allow for the museum to be built on the site and to allow for the proposed residential density. He said that if councilmembers supported making land use and zoning changes, they might need to look at creating a new “flex zone” district to accommodate the project, and the council would need to direct city staff to start work on that process. – Boulder Daily Camera Feb 8.
- Welcome
-
- Declare Mission: Entertain, Discuss Real Estate, Help You Better the Market
- Bios (who we are)
- Disclaimer
- Call to Action (Contact Us)
- Review Topics Du Jour
- Sponsor Spot
- TELL ME SOMETHING I DON’T KNOW: Topic Du Jour
- Buyer Archetypes for Your Listing
- Telling a better story
- Buyer Archetypes for Your Listing
- Market Conditions
-
- Table Mesa Ranch Analysis
- 18 sales during LTM
- 1.5% median DIscount
- Outliers
- Distinguishing Valuation Details
- Table Mesa Ranch Analysis
- Shameless Self Promotion (Buyer and Seller Hype)
-
- Charles
- Telluride/Shanahan Ridge Trio
- Sales of the Week
- In the News (Real Estate News)
-
- BMOCA Planned Development
-
- The BERT
-
- OPEN SECRET: The Pearl Street Mall Crawl Never Died
-
- Election: Just mention it’s happening, but we’re not talking about it.
- See you on the other side
- See you on the other side
- Election: Just mention it’s happening, but we’re not talking about it.
- Carveouts
-
- Action Cams and Creative Shot Angles
- Air 3S – Upping our game
- Wrap Up
-
- House Einstein Newsletter (call to action)
- Check out our YT
- Check out our other Socials
- Thank You for Joining Us
- Feedback
- Relevant Links
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More about the author
Hamish Crabb
Originally from New Zealand and now a longtime resident of Colorado, Hamish knows firsthand the challenges of starting over in a new place. But he’s learned that building strong human connections is the key to success. By understanding people’s goals and motivations, he’s able to help them thrive in their real estate goals.
Work with
House Einstein
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