1497 Marigold Drive [Notable Sale]
1497 Marigold Drive | $583K
Post-mortem
We originally represented the buyer, when she acquired the property a few years ago. As the adjacent neighborhood was developed, traffic increased on the access street behind the house. Although still not a busy location, this removed a portion of potential buyers from the pool of those considering the property. Buyers would need to weigh the positive benefits of being on a cul-de-sac, across the street from a park. We highlighted this in our marketing.
Another takeaway is that when facing pressure to get it on the market quickly, or risk missing the peak selling season, it’s sometimes better to slow down for proper preparation. In this case, the home showed better in person than in the photos – the opposite of what typically occurs. There is a cost to moving too fast and I think we could have done a better job of informing our seller of the tradeoffs.
The last takeaway is that we analyzed pricing throughout the duration of the listing, which gave the seller the confidence to ignore low offers. Each few weeks, we also revisited the analysis to make sure the market had not changed. We created and shared an MLS alert to notify us if new competitors emerged. When you know it’s priced right, you just have to wait for the right buyer to come along.
It hit the market in July at $599,000, after the peak of the summer selling season. It sold last week for 1.2% below our asking price.
Osman Parvez is the Founder and Employing Broker of House Einstein. Originally from the Finger Lakes region of New York, he lives in Boulder with his wife and their Labrador Retriever. He has been a Realtor since 2005.
Osman is the primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has also appeared in many other blogs about Boulder as well as mainstream newspapers, including the Wall Street Journal and Daily Camera. For more information, click HERE.
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Thinking about buying or selling and want professional advice? Call us at 303.746.6896. Your referrals are deeply appreciated.
The ideas and strategies described in this blog are the opinion of the writer and subject to business, economic, and competitive uncertainties. House Einstein strongly recommends conducting rigorous due diligence and obtaining professional advice before buying or selling real estate.
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Testimonials
Osman was a refreshingly honest realtor. He stressed through the entire process that his goal was to make me happy with my home purchase. I greatly appreciated the fact that he never shied away from pointing out the negatives as well as the pluses of different places while leaving the final decision up to me.
We can highly recommend Sophie. Her attention to detail and communication skills are great. Our home was in area that most realtors are not familiar with, but Sophie took extra time to get to know the neighborhood in order to give us quality service. She also brought in a professional photographer to make our home look its best. Even though the listing was in winter, the house sold quickly. With Sophie’s business and people skills, we have no doubt she will be a top realtor in the area.
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More about the author
Osman Parvez
Owner & Broker at House Einstein as well as primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has appeared in the Wall Street Journal and Daily Camera.
Osman is the primary author of the House Einstein blog with over 1,200 published articles about Boulder real estate. His work has also appeared in many other blogs about Boulder as well as mainstream newspapers, including the Wall Street Journal and Daily Camera. Learn more about Osman.
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Thinking about buying or selling and want professional advice?
Call us at 303.746.6896
Your referrals are deeply appreciated.
