Does Brand Really Matter? | Podcast #64

Does the name and brand of a real estate brokerage really matter? Join Osman and Hamish as they discuss Compass’s $444 million dollar acquisition of Christie’s International and brand positioning of other brokerages in the industry.

The House Einstein Podcast is available wherever you podcast. Hosted by Osman Parvez and Hamish Crabb.

Recorded Date: 12/18/24
Published Date: 12/20/24

Intro: 

[Read article about Christie’s Acquisition for $444MM – $150M in cash and $295M in stock]

Article: LINK

Topics:

  • WELCOME
    • Declare Mission: Entertain, Discuss Real Estate, Help You Better the Market
    • Bios (who we are)
    • Disclaimer
    • Call to Action (Contact Us)
    • Review Topics Du Jour
  • TALES FROM THE TRENCHES
    • Deal Stories
      • Kitchen Remodel Inspection Issue
  • THE CLOSING TABLE  
    • Brand perception
      • Preface: Our intention is to have an honest discussion on brand positioning. Story of McDonald’s and Burger King and Sarah Michelle Geller.  
      • Brand Perception and Positioning
        • Legacy National Brands
          • Remax -Balloon
          • Coldwell (Anywhere Real Estate)
          • Century 21
          • ERA
          • Better Homes and Gardens (Anywhere)

      • Newer National Brands
        • Compass
          • S1:  Technology Lens (CRM and Listing Videos) 
        • Keller Williams – Ponzi
        • EXP  – Ponzi 
        • Berkshire Hathaway – Trades on Buffet
        • Sotheby’s and Christie’s (Sotheby’s is also Anywhere Re, Christie’s is Now Compass Owned $444 million)

      • Regional Boutiques in Luxury Markets
        • The Agency
        • Porchlight
        • 8Z
        • MileHiModern
        • The Group

      • Discount/Tech/Disruption Brokerages
        • Opendoor
        • Help U Sell
        • Redfin and Zillow

      • Where Does House Einstein Fit?
          • Our Brand Story
          • Founding
          • Service as Core Value
        • What’s is on Our Windows at The Office
          • Integrity
          • Due Diligence
          • Negotiation
        • Intelligence in Negotiation And Market Knowledge
  • SALES OF THE WEEK
    • 945 Lincoln Pl
    • 2345 Walnut St
    • 1666 North St
  • CARVE OUTS
    • Hamish – Our New Family Member | Hamish
    • Osman – Caroling | Osman
  • WRAP UP
    • House Einstein Newsletter (Call To Action)
    • Check Out Social Media (YT, Insta, FB, X)
    • Visit House Einstein.com
    • Thank You For Joining Us
    • Feedback

Does Brand Really Matter? | Podcast #64

Does the name and brand of a real estate brokerage really matter? Join Osman and Hamish as they discuss Compass’s $444 million dollar acquisition of Christie’s International and brand positioning of other brokerages in the industry.

The House Einstein Podcast is available wherever you podcast. Hosted by Osman Parvez and Hamish Crabb.

Recorded Date: 12/18/24
Published Date: 12/20/24

Intro: 

[Read article about Christie’s Acquisition for $444MM – $150M in cash and $295M in stock]

Article: LINK

Topics:

  • WELCOME
    • Declare Mission: Entertain, Discuss Real Estate, Help You Better the Market
    • Bios (who we are)
    • Disclaimer
    • Call to Action (Contact Us)
    • Review Topics Du Jour
  • TALES FROM THE TRENCHES
    • Deal Stories
      • Kitchen Remodel Inspection Issue
  • THE CLOSING TABLE  
    • Brand perception
      • Preface: Our intention is to have an honest discussion on brand positioning. Story of McDonald’s and Burger King and Sarah Michelle Geller.  
      • Brand Perception and Positioning
        • Legacy National Brands
          • Remax -Balloon
          • Coldwell (Anywhere Real Estate)
          • Century 21
          • ERA
          • Better Homes and Gardens (Anywhere)

      • Newer National Brands
        • Compass
          • S1:  Technology Lens (CRM and Listing Videos) 
        • Keller Williams – Ponzi
        • EXP  – Ponzi 
        • Berkshire Hathaway – Trades on Buffet
        • Sotheby’s and Christie’s (Sotheby’s is also Anywhere Re, Christie’s is Now Compass Owned $444 million)

      • Regional Boutiques in Luxury Markets
        • The Agency
        • Porchlight
        • 8Z
        • MileHiModern
        • The Group

      • Discount/Tech/Disruption Brokerages
        • Opendoor
        • Help U Sell
        • Redfin and Zillow

      • Where Does House Einstein Fit?
          • Our Brand Story
          • Founding
          • Service as Core Value
        • What’s is on Our Windows at The Office
          • Integrity
          • Due Diligence
          • Negotiation
        • Intelligence in Negotiation And Market Knowledge
  • SALES OF THE WEEK
    • 945 Lincoln Pl
    • 2345 Walnut St
    • 1666 North St
  • CARVE OUTS
    • Hamish – Our New Family Member | Hamish
    • Osman – Caroling | Osman
  • WRAP UP
    • House Einstein Newsletter (Call To Action)
    • Check Out Social Media (YT, Insta, FB, X)
    • Visit House Einstein.com
    • Thank You For Joining Us
    • Feedback

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More about the author

Hamish Crabb

Originally from New Zealand and now a longtime resident of Colorado, Hamish knows firsthand the challenges of starting over in a new place. But he’s learned that building strong human connections is the key to success. By understanding people’s goals and motivations, he’s able to help them thrive in their real estate goals.

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