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Understanding Buyer Archetypes and Story Marketing | Podcast #59

Understanding the story is a vital component of real estate marketing. A well developed marketing story is built on appealing to specific buyer archetypes while carefully avoiding running afoul of Fair Housing law. The House Einstein Podcast is Boulder's trusted real estate Podcast. We discuss market conditions, local real estate news, notable sales, and so much more. https://youtu.be/6VoLy1ielsg The House Einstein Podcast is available wherever you podcast. Hosted by Osman Parvez and Hamish Crabb Recorded Date: 10/30/24 Published Date: 1/1/24 Topics: Intro: The proposed development will include housing, retail, art studio space, light industrial use and community green spaces, [...]

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Testimonials

We can highly recommend Sophie. Her attention to detail and communication skills are great. Our home was in area that most realtors are not familiar with, but Sophie took extra time to get to know the neighborhood in order to give us quality service. She also brought in a professional photographer to make our home look its best. Even though the listing was in winter, the house sold quickly. With Sophie’s business and people skills, we have no doubt she will be a top realtor in the area.

Osman was a refreshingly honest realtor. He stressed through the entire process that his goal was to make me happy with my home purchase. I greatly appreciated the fact that he never shied away from pointing out the negatives as well as the pluses of different places while leaving the final decision up to me.

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